NAUGHTY VOLVO
Volvos are seen as safe. But safe doesn’t always equate to fun. So how to give the beautiful new Volvo S60 and V60 a little more razzmatazz? Add a little ‘Naughtiness.’
We came up with a campaign that started as an online challenge to all the loyal Volvo fans. And ended up on TV and cinema.
Based on real Volvo tests that push the cars to the extreme we posted three increasingly ‘Naughty’ versions of each test and asked the fans to come up with ideas for a ‘fourth’ level. We went out and shot the winning suggestion. And these were all shot for real!